Be Informed

It is important that the group be legitimate. This means developing accurate information and presenting it in the most rational way. Even the slightest exaggeration or smallest piece of misinformation can discredit the group and destroy its legitimacy. When developing specific information for policymakers, assume that they are intelligent but uninformed. Remember, they have more than one issue to be concerned about. It is a mistake to assume they know or care about yours.

Be prepared to be challenged on your data. Make sure it is accurate. Develop a network of information-gathering which is quick and responsive. Once you have established your credibility, you will be called upon again and again.

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