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The Role of Effective Communications in the Policy Process

January 25, 2016
12:00 p.m. - 5:00 p.m.
Kellogg Center, MSU

For better or for worse, the policy-making process can be considered a competitive endeavor in which disparate ideas and values contend for approval and action. Through this session, Fellows will better understand the power and importance of effective communications in advancing those ideas and values and in shaping policy. The second part of the program agenda is designed to advance the development of this year's EPFP Learning Teams.

Resource People:

Mark Fisk
Partner, Byrum & Fisk Advocacy Communications
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Mark Fisk is known throughout the nation as a media, political and messaging consultant who gets results.  A former award-winning journalist, Fisk is frequently called upon to teach national and statewide seminars on messaging, crisis management, media relations and political organizing.  Fisk has been named multiple times by Lansing insiders who take part in the MIRS/EPIC-MRA survey as among Michigan’s “most effective” public relations professionals.

Prior to forming Byrum & Fisk, Fisk served as political director and director of communications for the Michigan House Democrats.  Of his tenure at the House, the MIRS newsletter described Fisk as “hard-charging,” “Mr. Aggressive” and “the aggressive mind behind the House Dems’ messaging.” MIRS also observed, “As the ’06 election neared, even Republicans couldn’t help but admire how tight of a ship Fisk was running.”  The Washington, D.C.-based Democratic Legislative Campaign Council (DLCC) called Fisk and his team at the House “among the most effective, aggressive and innovative caucuses in the nation when it comes to communications and incumbent protection.”

Before working for the House, Fisk served as communications director for attorney general candidate Gary Peters in 2002. Fisk also served as press secretary and spokesman for Congressman David Bonior during the 2002 governor’s race. During his career as a print journalist, Fisk worked for the Oakland Press, the Herald-Palladium and the Kalamazoo Gazette. His articles appeared in the Detroit News, the Detroit Free Press, the Chicago Tribune, the Philadelphia Inquirer and others.  While at the Gazette, Fisk won the First Place award from the Associated Press for enterprise reporting.  In 1999, he won First Place from the Michigan Press Association for feature writing; in 1998, he earned First Place for spot news. An avid runner, swimmer and bicyclist, Fisk lives in East Lansing with his wife, Julie, their daughter, Lauren, and their son, Harrison.

Mark Pischea
Partner, The Sterling Corporation

Mark Piachea is Sterling’s messaging cop and resident public relations expert. He keeps our clients on-message and strategically in the public eye. Mark served as Political Director for the Michigan Republican Party and Deputy Executive Director for the National Republican Congressional Committee. He’s been a public relations and political consultant for the past 20 years. Mark’s clients have included U.S. Senator Spencer Abraham, Governor John Engler, Vice President Dan Quayle, the Michigan House and Senate Republican Caucuses and dozens of other state and local candidates, committees and causes.

Mark has managed ballot campaigns for the Cultural Coalition of Southeast Michigan and was recruited to become Executive Director of MotorCities National Heritage Area. He’s served on boards of directors for Potter Park Zoo and the Children’s Trust Fund and as Advocacy Co-Chair for the Crohn’s & Colitis Foundation of American – MI Chapter.

If Mark’s not in the office or working with a client on location, you’ll most likely find him sitting in the bleachers watching his five kids’ sporting activities, or enjoying family life at home in Williamston, Michigan with his wife Michele, the kids and an assortment of chickens who think they own the damn place.

 

 

Resources:

 

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Michigan Policy Seminar

March 23, 2016
 9:00 a.m. - 4:00 p.m.
State Capitol, Room 424

The annual EPFP Michigan Policy Seminar focuses specifically on some of the current and emerging policy issues that are being debated and discussed by members of the Michigan Legislature and other state government leaders. This "Day at the Capitol" also introduces the Fellows to some of the key players in the policy making process in Lansing. The Michigan Policy Seminar helps to prepare the Fellows for the Washington Policy Seminar and provides another important lens for viewing the Washington policy scene.

Agenda coming soon.

 

 

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MI EPFP Monthly Meetings 1997-98


Date Topic Location Time
September 22, 1997 Orientation Kellogg Ctr., MSU 9:00 AM
October 20, 1997 Establishing a Policy Framework Kellogg Ctr., MSU 2:00 pm
November 17, 1997 Developing a Leadership Model Kellogg Ctr., MSU 2:00 PM
December 3-7, 1997 Leadership Forum Miami, FL
December 15, 1997 Shaping Public Policy Kellogg Ctr., MSU 2:00 PM
January 12, 1998 Leadership Applications Kellogg Ctr., MSU 2:00 PM
February 9, 1998 The Challenges Facing Leaders Kellogg Ctr., MSU 2:00 PM
March 5, 1998 Michigan Policy Seminar State Capitol Bldg. 9:30 AM
April 5-8, 1998 Washington Policy Seminar Washington, DC  
April 27, 1998 How the Media Shapes & Influences Public Opinion & Policy Kellogg Ctr., MSU 2:00 PM
May 18, 1998 The Role of Advocacy Organizations in the Policy Process Kellogg Ctr., MSU 2:00 PM
June 1, 1998 Year End Wrap-up Kellogg Ctr., MSU 12:00 PM
June 9, 1998 1998 EPFP Alumni Reception MSU University Club
Shibui Room
4:00-6:00 PM

MI EPFP Monthly Meetings 1998-99

Date Topic Location Time
September 22, 1998 Orientation MSU University Club
3435 Forest Rd., Lansing
9:00 am-4:30 pm
October 5, 1998 Assessing Leadership Styles Kellogg Ctr., MSU 2:00 pm-7:00 pm
November 16, 1998 Establishing a Policy Framework Kellogg Ctr., MSU 2:00 pm-7:00 pm
December 2-5, 1998 Leadership Forum Phoenix, AZ  
December 15, 1998 Shaping and Building Communities Kellogg Ctr., MSU 2:00 pm-7:00 pm
January 11, 1999 Think Tanks and Polling & Survey Research Kellogg Ctr., MSU 2:00 pm-7:00 pm
February 22, 1999 Problem Solving Simulations Kellogg Ctr., MSU 2:00 pm-7:00 pm
March 8, 1999 Michigan Policy Seminar State Capitol, Lansing 9:30 am
March 29, 1999 Nurture, Peer Pressure & Networking Kellogg Ctr., MSU 2:00 pm-7:00 pm
April 7-10, 1999 Washington Policy Seminar Washington, DC  
April 26, 1999 Tieing It Together Kellogg Ctr., MSU 2:00 pm-7:00 pm
May 26, 1999
(Wednesday)
EPFP Alumni Seminar Holiday Inn West
7501 W. Saginaw Hwy.
Lansing, MI
  • 8:45 am Registration
  • 9:30 am - 3:45 pm Seminar
  • 3:45 pm - 6:00 pm Reception
June 7, 1999 Developing a Personal Mission Statement & Year End Wrap-up Kellogg Ctr., MSU 12:00 Noon - 4:30 p.m.

MI EPFP Monthly Meetings 1999-2000

Date Topic Location Time
September 20, 1999 Orientation Kellogg Center, MSU 9:00 am-3:30 pm
October 4, 1999 Assessing Leadership Styles Kellogg Ctr., MSU 9:00 am-3:30 pm
October 18, 1999 Establishing a Policy Framework Kellogg Ctr., MSU 2:00 pm-7:00 pm
November 8, 1999 Politics & Policy Kellogg Ctr., MSU 2:00 pm-7:00 pm
December 1-4, 1999 Leadership Forum Marriott Hotel, Irvine, CA  
December 13, 1999 School Choice Policies & Charter Schools Kellogg Ctr., MSU 2:00 pm-7:00 pm
January 10, 2000 Learning in the 21st Century Kellogg Ctr., MSU 2:00 pm-7:00 pm
February 21, 2000 Problem Solving Simulations Kellogg Ctr., MSU 2:00 pm-7:00 pm
March 9, 2000 Michigan Policy Seminar State Capitol, Lansing 9:30 am - 4:00 pm
March 15-18, 2000 Washington Policy Seminar Grand Hyatt Hotel, Washington, DC See agenda: PDF
April 17, 2000 The Impact of Polling on the Policy Process & The Role of Think Tanks Kellogg Ctr., MSU 2:00 pm-7:00 pm
May 24, 2000 EPFP Alumni Seminar MSU University Club, 3435 Forest Road, Lansing, MI 9:00 am - 5:00 pm
June 5, 2000 Year End Wrap-up Kellogg Ctr., MSU 12:00 Noon - 4:30 p.m.