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The Role of Effective Communications in the Policy Process

January 23, 2012
12:00 p.m. - 5:00 p.m.
Kellogg Center, MSU

For better or for worse, the policy-making process can be considered a competitive endeavor in which disparate ideas and values contend for approval and action. Through this session, Fellows will better understand the power and importance of effective communications in advancing those ideas and values and in shaping policy.  The second part of the program agenda is designed to advance the development of this year's EPFP Learning Teams.

Resource Person:

Mark Fisk
Partner, Byrum & Fisk Advocacy Communications
This email address is being protected from spambots. You need JavaScript enabled to view it.

Mark Fisk is known throughout the nation as a media, political and messaging consultant who gets results.  A former award-winning journalist, Fisk is frequently called upon to teach national and statewide seminars on messaging, crisis management, media relations and political organizing.  Fisk has been named multiple times by Lansing insiders who take part in the MIRS/EPIC-MRA survey as among Michigan’s “most effective” public relations professionals. 

Prior to forming Byrum & Fisk, Fisk served as political director and director of communications for the Michigan House Democrats.  Of his tenure at the House, the MIRS newsletter described Fisk as “hard-charging,” “Mr. Aggressive” and “the aggressive mind behind the House Dems’ messaging.” MIRS also observed, “As the ’06 election neared, even Republicans couldn’t help but admire how tight of a ship Fisk was running.”  The Washington, D.C.-based Democratic Legislative Campaign Council (DLCC) called Fisk and his team at the House “among the most effective, aggressive and innovative caucuses in the nation when it comes to communications and incumbent protection.”

Before working for the House, Fisk served as communications director for attorney general candidate Gary Peters in 2002. Fisk also served as press secretary and spokesman for Congressman David Bonior during the 2002 governor’s race.

During his career as a print journalist, Fisk worked for the Oakland Press, the Herald-Palladium and the Kalamazoo Gazette. His articles appeared in the Detroit News, the Detroit Free Press, the Chicago Tribune, the Philadelphia Inquirer and others.  While at the Gazette, Fisk won the First Place award from the Associated Press for enterprise reporting.  In 1999, he won First Place from the Michigan Press Association for feature writing; in 1998, he earned First Place for spot news. 

An avid runner, swimmer and bicyclist, Fisk lives in East Lansing with his wife, Julie, their daughter, Lauren, and their son, Harrison.


 

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Michigan's Transition to a Knowledge-Based Economy

October 29, 2012
12:00 p.m. - 5:00 p.m.
Kellogg Center, MSU

During this seminar Fellows will have an opportunity to explore the simultaneous shifts in economic forces -- from muscle to mind and from national to global -- that have pummeled the state for the past 10 years and that present fundamentally different policy challenges to lawmakers and educators. During the second part of the program we will explore the current political climate in the state, highlight some of the leadership challenges facing Michigan’s elected officials and discuss the prospect for these leaders to work in partnership with the business and other communities to increase economic development for the state as we approach election year.

 

Resource People:

Glazer

Lou Glazer
President, Michigan Future, Inc.
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Mr. Glazer is President and co-founder of Michigan Future, Inc., a non-partisan, nonprofit organization. Michigan Future’s mission is to be a source of new ideas on how Michigan can succeed as a world class community in a knowledge-driven economy. Its work is funded by Michigan foundations. Its two latest report are: Michigan’s Transition to a Knowledge-Based Economy which provides a progress report on how well Michigan is positioned to succeed in a flattening world; and Young Talent in the Great Lakes, an analysis of Michigan’s success in retaining and attracting college educated Millennials.

Mr. Glazer currently is heading efforts to:
• organize leadership to implement a new agenda for a knowledge-based Michigan;
• implement a high school in partnership with the Ferndale Public Schools and Lawrence Technological University designed to connect students to good paying careers in the 21st Century automotive industry;
• implement an innovative system for reducing chronic unemployment with Goodwill Industries of Greater Detroit.

Prior to joining MFI, Mr. Glazer served as Deputy Director of the Michigan Department of Commerce during the Blanchard Administration. He received Bachelors and Masters degrees from the University of Michigan. 

 

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 Bill Ballenger
 Editor and Publisher

Born in Flint, Michigan, on 28 March 1941, Bill Ballenger is a former state representative and state senator, an ex-state racing commissioner, and director of the Michigan Department of Licensing & Regulation. Mr. Ballenger also served as Deputy Assistant Secretary of the U.S. Department of Health, Education & Welfare in the administration of President Gerald R. Ford.

Bill Ballenger holds a B.A. degree magna cum laude from Princeton University and a master's degree in Public Administration from Harvard University's John F. Kennedy School of Government. He held the Robert P. & Marjorie Griffin Endowed Professorship in American Government at Central Michigan University from 2003-2007. He has also been a visiting Adjunct Professor at the University of Michigan / Flint; Michigan State University; & Western Michigan University.

Much has been said about Bill Ballenger over the years. He has been dubbed by the Detroit News as "Michigan's undisputed Crown Prince of Pundits." In addition to editing and publishing the "Inside Michigan Politics" newsletter, he appears frequently on radio and television nationally & throughout Michigan. He also gives speeches & quotes to a variety of newspapers & various interest groups.

 

Resource:

PowerPoint from Lou Glazer. 

Updated data from Lou Glazer on the advantage of college attainment. 

Recommended Readings:

A Whole New Mind: Why Right-brainers Will Rule the Future
By Daniel H. Pink
Published by Riverhead Books, 2006

NY Times Magazine article on preformance character vs. moral character:

http://www.nytimes.com/2011/09/18/magazine/what-if-the-secret-to-success-is-failure.html?pagewanted=all

Atlantic Monthly Magazine article, "Can the Middle Class Be Saved?"

 

 

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Establishing a Policy Framework

November 12, 2012
12:00 p.m. - 5:00 p.m.
Kellogg Center, MSU

This Seminar will focus on a set of concepts and strategies for creating a policy framework. Fellows will explore both the practical and theoretical aspects of how public policy is developed and implemented. Several policy issues of current concern to Michigan citizens will also be examined.

 

Resource Person:

Hollister-2012David C. Hollister

Senior Vice President of Strategic Initiatives

Former President & CEO
PRIMA CIVITAS
1614 E. Kalamazoo
Lansing MI  48912
(517) 999-3382

David C. Hollister is Senior Vice President of Strategic Initiatives at the Prima Civitas Foundation, a nonprofit organization based in Lansing that aims at taking a regional approach to boosting Michigan's economy. The organization is focusing on the promotion of four different industries that present job opportunities for area residents.  Those include life sciences, advanced manufacturing, alternative energy and homeland security.

Mayor Hollister was appointed as Director of the Michigan Department of Consumer & Industry Services in January 2003 by Governor Jennifer M.Granholm. On December 8, 2003, CIS joined with the Michigan Department of Career Development, Michigan Economic Development Corporation, and Michigan Broadband Development Authority to form the Michigan Department of Labor & Economic Growth.  Under Mayor Hollister's leadership, this new department addressed labor, economic growth, and urban development issues in the State of Michigan.

Mayor Hollister has dedicated his entire life to public service. He began his career as a high school teacher in the 1960s after graduating with honors from Michigan State University. His political career began during his tenure as a teacher in the Lansing Public Schools, when he was elected in 1968 as an Ingham County Commissioner, serving through 1974.  In 1974, Mayor Hollister launched a successful campaign for the Michigan House of Representatives, where he served until 1993. He quickly became recognized as one of the top ten legislators, serving on the powerful Appropriations Committee for 16 years and chairing the Appropriations Subcommittee on Social Services for over a decade.

In 1993, Mayor Hollister ran a successful campaign for Mayor of the City of Lansing and was re-elected to his third term in a landslide victory in November 2001. Hollister's successes as Mayor included over $2.9 billion in investments, including building a new regional transportation center downtown, bringing minor league baseball to Lansing, and striking a partnership with the State of Michigan that includes new buildings for the Legislature, the Supreme Court, and various other departments. Regional partnerships were created with local governments to enable location of a major insurance company’s corporate world headquarters in Lansing and development of a new golf course and upscale housing development. One of the Mayor's most exciting successes was the commitment by General Motors to consolidate operations and build two new state-of-the-art assembly plants in Lansing.

Mr. Hollister has been a presenter to the Michigan EPFP Fellows for the past 24 years and he is consistently rated as one of our most popular and important policy resources. He was awarded the Institute for Educational Leadership's National Leadership Award at the 2000 Michigan EPFP Alumni Seminar.

Fellows should refer to the Michigan EPFP 'Links and Publications' page to review David Hollister's WebBook, "On Organizing" for additional resource material.  In addition, please review the November 7, 2001, Lansing City Pulse article and interview with David Hollister, and the September 2006 Greater Lansing Business Monthly article.

Fellows should also see David Hollister's "Public Policy Primer" published in June 2007 by IEL and The Michigan EPFP.

Resource Material

U.S. Army War College Policy Formulation Model

 

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The Role of Effective Communications in the Policy Process

January 7, 2013
12:00 p.m. - 5:00 p.m.
Kellogg Center, MSU

For better or for worse, the policy-making process can be considered a competitive endeavor in which disparate ideas and values contend for approval and action. Through this session, Fellows will better understand the power and importance of effective communications in advancing those ideas and values and in shaping policy.  The second part of the program agenda is designed to advance the development of this year's EPFP Learning Teams.

 

Resource People:

Mark Fisk
Partner, Byrum & Fisk Advocacy Communications
This email address is being protected from spambots. You need JavaScript enabled to view it.

Mark Fisk is known throughout the nation as a media, political and messaging consultant who gets results.  A former award-winning journalist, Fisk is frequently called upon to teach national and statewide seminars on messaging, crisis management, media relations and political organizing.  Fisk has been named multiple times by Lansing insiders who take part in the MIRS/EPIC-MRA survey as among Michigan’s “most effective” public relations professionals. 

Prior to forming Byrum & Fisk, Fisk served as political director and director of communications for the Michigan House Democrats.  Of his tenure at the House, the MIRS newsletter described Fisk as “hard-charging,” “Mr. Aggressive” and “the aggressive mind behind the House Dems’ messaging.” MIRS also observed, “As the ’06 election neared, even Republicans couldn’t help but admire how tight of a ship Fisk was running.”  The Washington, D.C.-based Democratic Legislative Campaign Council (DLCC) called Fisk and his team at the House “among the most effective, aggressive and innovative caucuses in the nation when it comes to communications and incumbent protection.”

Before working for the House, Fisk served as communications director for attorney general candidate Gary Peters in 2002. Fisk also served as press secretary and spokesman for Congressman David Bonior during the 2002 governor’s race.

During his career as a print journalist, Fisk worked for the Oakland Press, the Herald-Palladium and the Kalamazoo Gazette. His articles appeared in the Detroit News, the Detroit Free Press, the Chicago Tribune, the Philadelphia Inquirer and others.  While at the Gazette, Fisk won the First Place award from the Associated Press for enterprise reporting.  In 1999, he won First Place from the Michigan Press Association for feature writing; in 1998, he earned First Place for spot news. 

An avid runner, swimmer and bicyclist, Fisk lives in East Lansing with his wife, Julie, their daughter, Lauren, and their son, Harrison.

Mark Pischea
Partner, The Sterling Corporation

Mark Piachea is Sterling’s messaging cop and resident public relations expert. He keeps our clients on-message and strategically in the public eye. Mark served as Political Director for the Michigan Republican Party and Deputy Executive Director for the National Republican Congressional Committee. He’s been a public relations and political consultant for the past 20 years. Mark’s clients have included U.S. Senator Spencer Abraham, Governor John Engler, Vice President Dan Quayle, the Michigan House and Senate Republican Caucuses and dozens of other state and local candidates, committees and causes.

Mark has managed ballot campaigns for the Cultural Coalition of Southeast Michigan and was recruited to become Executive Director of MotorCities National Heritage Area. He’s served on boards of directors for Potter Park Zoo and the Children’s Trust Fund and as Advocacy Co-Chair for the Crohn’s & Colitis Foundation of American – MI Chapter.

If Mark’s not in the office or working with a client on location, you’ll most likely find him sitting in the bleachers watching his five kids’ sporting activities, or enjoying family life at home in Williamston, Michigan with his wife Michele, the kids and an assortment of chickens who think they own the damn place.

Heather Kevnick
Social media specialist, Byrum & Fisk Advocacy Communications

Before joining the Byrum & Fisk team, Heather Kevnick was a section editor at City Pulse, a weekly newspaper in Lansing. Kevnick wrote stories about Lansing's arts and cultural scene, maintained the event listings section of the paper, designed and copy edited pages, and assisted with the day-to-day operations of the growing newspaper. Kevnick also served as an associate producer at WXYZ-TV in Detroit, where she helped produce live newscasts on location, including Super Bowl XL in Detroit and the NBA Finals. Prior to working at WXYZ-TV, Kevnick was features editor at Real Detroit Weekly, where she shaped, coordinated and wrote content for special sections.

A native of Detroit, Kevnick has a bachelor of arts degree in communcations and sociology from the University of Michigan-Dearborn. While at UM-Dearborn, Kevnick served as editor-in-chief of the Michigan Journal, the university's student-run newspaper. Kevnick's role at the paper led her to being awarded as the university's "Outstanding Student Leader."

 

Resources:

NY Times article by Jay Tierney on decision fatigue

Scholarly article on decision fatigue in judges making parole decisions

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A Plan to Reform

Michigan’s System of Education Funding

January 28, 2013
12:00 p.m. - 4:00 p.m.
Kellogg Center, MSU

Over the past several months the Oxford Foundation has been leading an ambitious effort that may result in replacing Michigan’s existing State School Aid Act with a proposed Michigan Public Education Finance Act.  This project represents one of the most comprehensive education policy proposals to be considered in recent years, with ramifications for all Michigan school districts, students and their families.  From a policy formulation perspective, this effort provides a window for examining how various organizations, groups and individuals have engaged in the Public Education Finance Project and an opportunity to explore the development process and potential policy outcomes.  At the request of the Snyder Administration, Attorney Richard McLellan has been providing leadership for this effort and he will discuss the rationale, the process followed, and the project’s report that is expected to be released at the end of January 2013.

Resource Person:

McCLellan
Richard D. McLellan
McLellan Law Offices P.L.L.C.
201 Townsend Street, Suite 900
Lansing, MI 48933
(517) 374-9111

Richard D. McLellan is a practicing lawyer with a 40-year career focusing on public policy and political matters.  Throughout his career, Mr. McLellan has accepted a wide range of government service assignments from the Governor, Supreme Court, Legislature and local governments.  By appointment of the Legislature, McLellan has served more than 20 years as a member or Chair of Michigan Law Revision Commission, which is charged to:

“Examine the…statutes of this state…for the purpose of discovering defects and anachronisms in the law and recommending needed reforms [and] (r)ecommend changes in the law it considers necessary in order to …bring the law of this state into harmony with modern conditions.”

He presently serves as the unpaid Special Counsel to the Chair of the Appropriations Committee of the Michigan House of Representatives. He is a member of the Supreme Court’s Underground Economy Task Force by appointment of Justice Maura Corrigan.  Mr. McLellan has been appointed by the Governor of Michigan to the following positions:

  • Chair, Michigan Film Advisory Commission
  • Chairman, Michigan Corrections Commission
  • Designated as an Emergency Interim Successor to the Governor (1991-2002)
  • Governor's Representative, Upper Great Lakes Regional Economic Development Commission
  • Member, Governor's Victimless Crimes Task Force
  • Member, Michigan Jobs Commission
  • Member, Michigan Export Development Authority
  • Member, Michigan International Trade Authority
  • Member, McPherson Commission On Charter Schools
  • Acting Director, Michigan Office of Drug Abuse
  • Chairman, Qualifications Review Committee for federal judges and U.S. attorneys for the Sixth Circuit Court of Appeals, the Western District and the Eastern District of Michigan

At the request of the Senate Majority Leader, McLellan helped establish and served for 10 years as Chair of the Library of Michigan Foundation supporting Michigan’s state library and statewide library and literacy programs.  At the request of Governor John Engler, McLellan established and served as President of the Michigan-Japan Foundation to provide private support to the Japan Center for Michigan Universities.  During the administration of President Gerald Ford, McLellan served as an advisor to the Commissioner of the Food and Drug Administration as a member of the National Advisory Food and Drug Committee of the U.S. Department of Health, Education and Welfare.  McLellan has been named by Lansing Mayor Virg Bernero as a member of both the Mayor's Regionalization Initiative and the Mayor's Council of Economic Advisors.  By nomination of the Secretary of the Air Force, McLellan participated in the Joint Civilian Orientation Conference, U.S. Department of Defense (2007) reviewing U.S. military activities throughout the Pacific Command.  The National Governors Association presents the New Governors’ Seminar for all newly elected governors.  McLellan served on the faculty of the Seminar in 2002 advising new governors on the role of transition teams.

Mr. McLellan has an extensive background in tribal gaming and sovereignty issues, working with tribes in Michigan to seek federal tribal recognition.  He was also instrumental in developing Michigan’s gaming law and twice successfully defended Indian gaming compacts in the Michigan Supreme Court.  Richard McLellan is a 1964 graduate of Michigan State University's Honors College with a degree in advertising.  He received his law degree from the University of Michigan in 1967.  In 2007, he was named an adjunct faculty member in MSU’s Department of Advertising and Public Relations in the College of Communications Arts and Sciences to teach a course on "Issue Management" for undergraduate public relations students.

Resource Materials:

McLellan Law Office http://richardmclellan.com/practice-areas

Oxford Foundation – Michigan  http://oxfordfoundationmi.com/oxford-foundation/

Michigan Public Education Finance Project Update  http://oxfordfoundationmi.com/

The State School Aid Act of 1979  http://www.legislature.mi.gov/(S(hrzqj055sjbpt555xfmuhsfy))/documents/mcl/pdf/mcl-act-94-of-1979.pdf

Interview with John Austin, President, Michigan State Board of Education – Off the Record, WKAR-TV; January 4, 2013  http://wkar.org/post/record-january-4-2013 Advance your media player to 14.20 minutes.

Outline of Richard McLellan's argument (PDF)

Key points of Richard's presentation (Word)

Graphic showing the five elements of public education (Word)


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